According to the County Clerk, Hum Studios is now officially official! What started as a casual challenge to stretch my imagination turned into a small business venture. I'm hoping to continue to diversify the products I offer and expand to even more shops in 2017. I love having the opportunity to foster relationships with buyers online and shop owners around Texas and Oklahoma. So far, Hum Studios has a presence in:
Norman, OK - STASH
Oklahoma City, OK - Blue 7
Austin, TX - Parts & Labour
& most recently Tyler, TX - 903 Handmade
I'm certainly excited to see where I can take this! Below are the links to Hum Studios' Etsy store & Instagram feed:
Last February, freelancing at home at all hours of the day or night, constantly staring at a computer screen, I was growing pretty tired of the routine of pixel-pushing. I wanted to challenge myself to think differently, off the screen on a more physical medium. With that, I gave myself a 30-day challenge, posting to Instagram every day to keep myself accountable.
I faced several obstacles along the way:
self-doubt: "Why am I doing this again?" "Do I suck?" "Do my friends hate me for posting everyday for a month?" "Of all the things I could paint on God's good earth, why am I painting a fish?"
time: even though my schedule was flexible due to my freelancing jobs, painting one piece everyday for a month was a lot more difficult than I thought.
diversity of subject matter: I'll admit, I lean towards landscape scenes and the ocean definitely has a hold over me, but I attempted to challenge myself with other content as much as possible.
acceptance of imperfection: as a graphic designer, improvement is always a possibility and is as simple as a Command-Z hot key; but as an artist, one wrong, permanent brush stroke and you either start over or accept the movement for what it is.
At the end of the challenge, since there was so much interest in the project from friends and family, I ended up scanning and reproducing all 30 pieces at a local print shop and selling almost all my originals plus several of my reproductions. This challenge set in motion my new business, Hum Studios; allowed me to connect with other artists on Instagram, both near and far; and also established itself as a seemingly never-ending passion project.
Feel free to check out the rest of the project on my personal Instagram, searching with the tag #30daysofwatercolorchallenge
My "Texas" graphic is completely finished and ready to be printed! So far I've made burgundy, mint, orange, and metallic gold towels. Eventually the graphic will be applied to long-sleeved tees as well once I get the towels up and off the ground.
I meant to write about this sooner, but I got caught up with end-of-the-year shenanigans and a super fun jaw surgery over the break, so I forgot. I ended up selling about 35 towels and also a few shirts and card packs. I sold the towels for $10 each and made a profit of about $8.50 per towel. All in all, not a bad run of sales.
In other news, I just started selling my Oklahoma prints and now Oklahoma tea towels (packaged and branded with my logo) to STASH, the same store I've been selling my bracelets to. As an artist, I'm extremely thankful to awesome stores like STASH who are purveyors of local artists' goods. I'm also working on a new print to try to sell to one of the local stores on Campus Corner. With any luck, I'll be able to add another vendor to my list.
The past month or so I've been working on some new serigraphy projects to sell. As it just so happens, the end-of-the-year exhibition for our intermediate serigraphy class will take place in an art market setting in downtown Norman at the Second Friday Art Walk. This will give me the perfect opportunity to dispense more of my artwork into the community. Here's a sneak peek at a few of the items I'll be selling this coming week. I've already got a load of pre-orders to fill before the event has even started!