Aerofall_Infograph mock title.jpg

I ideated a name and logo for Aerofall, a fictional skydiving establishment based in Oklahoma. The stream-lined sans serif plays with negative space in the absence of pieces of type. The elongated descender of the "f" fades into space, emphasizing the word "fall" and implying the feel of gravity. After finalizing the word mark, I created a digital annual report in vertical, scrolling format so as to experience the feeling of falling through space.